Daytona Bicycle Center is owned by Norm and Carla White. Norm and Carla moved to Daytona in 2008. Daytona Bicycle Center opened in January 2012.
Norm has a passion for cycling and 30 years of professional experience working in the bicycle industry. He started out working in bike shops in Cincinnati, OH, where he learned to be a sales and service pro. For the last 11 years, Norm has been a Trek rep, so he knows the ins and outs of the Trek product line, as well as their history. Owning his own bike shop has been Norm's lifelong dream. Carla's background is in Office Administration and bookkeeping, on most days you will find her in the back office working out of sight from the stores hustle and bustle.